The market is starting to take shape, as the first eight online sports betting operators have been approved.

The Kentucky Horse Racing Commission today unanimously approved the first eight temporary online sports betting operators and the first seven licensed racetracks in the state to offer sports betting.

The Deputy Director of the KHRC said additional sports betting service provider applications could be submitted in the near future.

Eight Operators Set for Sports Betting

The Kentucky Horse Racing Commission today unanimously approved the first eight initial online sports betting operators for Kentucky sports betting. The following operators received approval of their temporary sports betting service provider licenses. If the operators meet certain condition…

, which will launch its first sports betting app in North Carolina next week, announced its first GuardDog grant to idPair.

Last year, Underdog Fantasy its new GuardDog program, an investment initiative dedicated to fostering innovation in responsible gaming. The company launched GuardDog with a $1 million investment.

According to Underdog, idPair s technology creates a centralized view of an individual s play and gambling activity across all applications and operators in a jurisdiction for regulators. This data can help provide for universal responsible gaming limits.

First Grant Through GuardDog

GuardDog’s mission “is to identify, invest and help grow innovative startups that help real-money operators operator responsibly and player play responsibly.”